The Importance of a B2B Content Brief with Neville Vyas [Video]

A clear and precise B2B content brief is crucial for effective marketing strategies as it sets a clear foundation for a successful campaign. In this episode, host Amy Woods talks with Neville Vyas, Head of Marketing for Europe & APAC at Impax Asset Management. They explore how a well-defined brief can streamline collaboration, enhance campaign effectiveness, and ultimately drive better results.

In this episode:

• Neville shares insights into his role and global team structure
• The importance of clarity in communication and strategy
• Neville’s most memorable campaign and why it’s changed the way they work since
• Why asset management companies are cautious about embracing AI
• Neville’s three thoughts on the future of B2B marketing

Important Links & Mentions 

• Neville on LinkedIn https://www.linkedin.com/in/nevillevyas/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/