The Impact of Political Advertising on Digital Marketing [Video]

It’s time to tighten our belts, folks. The 2024 presidential election is nearly upon us, which means we’re due for flurries of political advertising inundating our social feeds and complicating paid ad placements.

Some will call this “survival time” as we wait out the storm of political ads artificially hiking up CPMs

Key Highlights

• Political advertising formats span television, digital, print, and radio, each engaging voters and influencing electoral outcomes.
• The influx of political ad spend has driven up media costs for advertisers in the U.S., particularly in swing states.
• Transparency and compliance with legal requirements in political advertising are critical for maintaining credibility and trust, particularly through clear disclosure of funding sources.

The High and Low of Political Advertising

In a nutshell, political advertising is sponsored placements of mass communication to get votes, support, or donations.

These ads have to comply with specific laws, sometimes state by state, on political campaign ads and reflect the candidate’s message to …