The Genius Behind Kamala Harris’ Social Media Strategy [Video]

Vice President Kamala Harris‘ social media campaign has hit the ground running, but it didn’t just fall out of a coconut tree, as there appears to be a very distinct youth strategy at play.

Following the announcement on July 21 that President Joe Biden would step aside, and Harris would be the Democratic candidate this November, her team wasted no time. Within hours, the @BidenHQ social media pages morphed into @KamalaHQ, and she has been front and center of each TikTok and Instagram post so far.

Indeed, according to figures from CNN, @BidenHQ posted on TikTok 335 times with around 500,000 views per post. Compare that to the 6 million views per post that @KamalaHQ has been averaging since July.

Dismantling the Stereotype

There’s no doubt that Harris HQ is …