Fans Enraged About Botched DTC Ordering Process; Where Did Wizards Go Wrong Here?
Wizards of the Coast continued to receive heavy backlash from fans on social media over the botched Magic: The Gathering – Secret x Marvel DTC ordering process.
WotC seems to have knack for steering their ship directly into Drama-storms these days (see “Chris Cocks, Dungeons, Dragons, AI and Wall Street” and also, “Plagiarism“). And, the Secret Lair x Marvel DTC rollout was yet another complete disaster in the eyes of its fan base. After going live at 9am PST on November 4, 2024, the ordering queue was paused six minutes into the process due to technical problems. That ordering queue stayed down for several minutes, then was reopened to prospective customers seeing an expected time to get to an ordering screen at over an hour.
In general, the queue took 2 to 3 hours for several customers that got in line at exactly 9 am PST to process their order. At …