The Event-Based Content Strategy Playbook [Video]

This week we break down the Athlete and Brand panel from Trailcon, and how we’ll continue to build on that conversation. Aaron and Dylan expand on their experience working together in the same context when Dylan was signed on Red Bull. We follow that up with a discussion about Freetrail’s upcoming media plan for UTMB, and Aaron shares a new content strategy that Dylan and the team can employ at future events to broaden the reach of their content in mid- and short-form offerings. We move from there to a discussion about “Nostalgia Culture” and its impact on the outdoor industry before wrapping with our favorite examples from the world of Brand, Product and Content from the week. 

Links:

Trailcon – Athlete and Brand Panel: https://open.spotify.com/episode/32JLAX0Ds7UEE5Ckw04zsT?si=2cbc8e3cd630460e
Freetrail Trailgating Coverage: https://www.youtube.com/playlist?list=PLzJmxVu-7Gn91JXbD751L05DI0YUGPWiT
Nostalgia Culture Post: https://www.linkedin.com/posts/dylan-bowman-06174380_were-stuck-in-a-nostalgia-loop-feel-free-activity-7229234429129318401-R2M9
Sierra Zinal – Golden Trail Series: https://www.youtube.com/watch?v=XPG3KNtrL3E
NBC Closing Ceremony: https://youtu.be/9CahdsQFjwQ?si=cOw0BY0Y6XRbohxF&t=202
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0:00 – After The Ink Is Dry
25:18 – Content Playbook For Events
45:55 – Nostalgia Culture
58:40 – BPC

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