The Dentists Guide to Creating a Magnetic Brand [Video]

Do you think a logo is all it takes to define your brand? Nope!

A true dental brand connects emotionally.

It takes your patients on a journey that they won’t get anywhere else, only with you.

Today, I’m going to share how to create a magnetic brand, one that represents you and attracts your dream patient.

You know, the one you truly desire.

I’ll give you examples, tips, and action items so you can start honing in on your brand identity.

But first, let me introduce myself.

My name is MB Highly, and I’m the Creative Director here at Roadside Dental Marketing.

Developing a cohesive and consistent visual language that can be applied across all touchpoints of a brand is something I’ve been doing for 16 years.

Why is an emotional brand important?

Let me explain.

Brands that ally themselves with a worthy cause and send an inspiring message are perceived as trustworthy and reliable.

Ultimately, emotional branding makes it easier for customers to choose one brand over …