The Coca-Cola Marketing Strategy That Used YOU! [Video]

Coca-Cola’s “Share a Coke” campaign turned a simple idea-personalizing
Coke bottles with names—into a viral marketing sensation that reconnected the brand with young adults. In this video, I break down how this brilliant campaign started in Australia and became a global success. We’ll explore the impact of personalized branding, the marketing strategies that made it go viral, and how Coca-Cola used this approach to transform their brand. If you’re passionate about marketing case studies, brand strategies, or viral campaigns, this video is a must-watch 👍

0:00 What Happened?
0:43 The Decline
1:53 The Big Idea
2:40 The Launch
3:35 The Impact
4:14 The Lesson