The 4 principles of modern marketing [Video]

Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, Google’s senior director of product solutions marketing, are the hosts of Think with Google’s “Modern Marketers” podcast. In this piece, they share what they’ve learned from top industry leaders about modern marketing. Listen to the full season now on YouTube, Apple, Spotify, or wherever you get your podcasts.

Six months ago, we launched the Modern Marketers podcast where we speak to game-changing CMOs and CEOs about the innovative and inspirational work that has shaped them into the industry leaders they are today. Along the way, we’ve explored the realities they face in their roles: intense pressure for growth, dramatic AI-driven change, and stakes that have never been higher.

We’ve gotten to hear from the people behind the campaigns that really leave a mark, who take calculated risks and stay relevant in an industry that’s constantly evolving. By sharing …