The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers [Video]

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and give your audiences unforgettable brand experiences.

I get it. That’s why I put together this overview of top marketing trends for 2025. I’ll share some of my favorite highlights from HubSpot’s recent survey of more than 1,700 B2B and B2C marketers, exploring the key trends, tools, and challenges that today’s marketing professionals are focused on the most.

Plus, keep reading to hear from leaders at OpenAI, Asana, Adobe, Bitly, and more. 

Top Digital Marketing Trends in 2025

1. AI is helping marketers keep up with increasing content needs.

In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide variety of marketing needs, today’s marketers reported they have been particularly focused on using …