➡️ Get the guide to optimize your content process with AI tools here https://clickhubspot.com/gpe
Can you survive the AI wave in content creation?
Kipp and Kieran dive into the strategies and skills you need to thrive in the age of AI-driven marketing. Learn more on navigating the transition from traditional content playbooks to personality-led growth, the impact of AI on search-driven traffic, and tips for hiring and leveraging in-house influencers to create engaging, authentic content.
Mentions
NerdWallet https://www.nerdwallet.com/
Alex Hormozi https://www.acquisition.com/bio-alex
Timestamps
00:00 Alex Hormozi discusses iterating book, AI’s efficiency advantage.
03:29 SEO business feels pinch of AI implementation.
08:36 AI faces challenges, slow progress observed. Entropic surpasses OpenAI.
11:14 Learning from leaders and storytellers for success.
15:53 AI simplifies information search, answering queries efficiently.
17:23 Google becomes a research engine; AI can do it all.
19:45 Content requires personality and deep expertise. Utilize AI to enhance content creation.
24:36 Incentivize influencers to grow brand channels effectively.
27:13 Honesty and adaptability are crucial for success.
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
📲YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
📲Twitter: https://twitter.com/matgpod
📲TikTok: https://www.tiktok.com/@matgpod
📲 Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
📲If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
📲Kipp Bodnar, https://twitter.com/kippbodnar
📲Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.