How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

Texas State signs multi-million dollar, landmark stadium naming rights deal with UFCU [Video]

Categories
Corporate Social Marketing
Texas State takes the field against Louisiana Monroe during an NCAA football game on Saturday, Oct. 14, 2023, in San Marcos Texas. (AP Photo/Stephen Spillman) (Stephen Spillman, Copyright 2023 The Associated Press. All rights reserved.)

SAN ANTONIO – Texas State football and Bobcat Stadium will undergo a major transformation as the university has signed a landmark stadium naming rights deal with University Federal Credit Union (UFCU).

The naming rights deal is the largest corporate sponsorship in the Sun Belt Conference for naming rights at a football stadium and one of the largest for a college football stadium in the state of Texas. The naming rights deal is a 15-year, $23 million partnership.

The on-campus stadium will be rebranded and known as UFCU Stadium moving forward. UFCU Stadium, which was renovated to its current construction in 2012, is home to Texas State football.

The Bobcats are coming off one of their best seasons …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos