Have you ever watched a commercial or read a blog post that really resonated with you, that told a story so compelling it made you feel connected to a brand on a personal level? That’s the power of storytelling in marketing. For retail brands, crafting compelling narratives is more than just a strategy—it’s a way to build strong, emotional connections with consumers.
Today’s episode is all about storytelling in retail content marketing. We’ll explore how to move beyond simply promoting products to creating stories that captivate and engage your audience. Our guest, Kaleigh Moore, is a seasoned content marketer who specializes in blog content creation and editing for retail and eCommerce brands. She’s here to share her insights and experiences on how storytelling can transform your marketing efforts.
Social Pulse Podcast host Mike Allton asked Kaleigh Moore about:
🛍️ The Importance of Storytelling in Retail Marketing: Listeners will understand why storytelling is crucial for retail brands and how it helps build strong emotional connections with consumers.
🛍️ Elements of a Compelling Retail Story: Insights into what makes a compelling story for retail content marketing, including the balance between promotional content and engaging narratives.
🛍️ Practical Tips for Smaller Brands: Practical advice on how smaller retail brands can leverage storytelling effectively in their content marketing, even with limited budgets.
Learn more about Kaleigh Moore
• Connect with Kaleigh Moore on LinkedIn (https://www.linkedin.com/in/kaleighmoore/)
• Connect with Kaleigh Moore on X (https://twitter.com/kaleighf)
Resources & Brands mentioned in this episode
• Kaleigh Moore (https://www.kaleighmoore.com/)
• Learn more about Agorapulse with a free demo (https://www.agorapulse.com/contact/)
• Forbes (https://www.forbes.com/)
• Vogue Business (https://www.voguebusiness.com/)
• Adweek (https://www.adweek.com/)
• Mad Men (https://www.imdb.com/title/tt0804503/)
• Curie (https://curiebod.com/)
• Sarah Moret (https://www.linkedin.com/in/sarahmoret/)
• Shark Tank (https://www.youtube.com/SharkTankGlobal)
• Grace Clark (https://www.grace-clarke.com/)
• Miri Rodriguez’s book: Brand Storytelling (https://www.amazon.com/Brand-Storytelling-Customers-Heart-Story/dp/0749490470)
• AI and Marketing Unpacked show, interview with Chris Penn (https://youtu.be/3DqRXgEv7V8?si=jcAwP27Ao91emZ-m)
• Fracture (https://fractureme.com/about?srsltid=AfmBOoo0a3zZ2Q9PrMWksFAHAdhp4aI6nZhBCZMqp7vCA188Rz7hJUF0)
• SafeLite Auto Repair (https://www.safelite.com/)
Show Notes & Transcript: https://www.agorapulse.com/blog/understanding-the-role-of-storytelling-for-successful-retail-marketing
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Produced and Hosted by Mike Allton (https://www.linkedin.com/in/mikeallton/) , Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.