Synima’s social media video production for Moonpig’s Letterbox Gift – Commercial video production

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Moonpig is an online gifts retailer specialising in personalized and unusual gifts. When they asked Synima to help them create an advertisement for a popular category of gifts we were excited to step up. The brief was for a 30-second, social-media friendly advert that showed the excitement people feel when they receive one of Moonpig’s gifts from their letterbox range – gifts that fit through a standard letterbox. In order to reach a wide audience, they decided to simplify the techy stuff and bring it to life with some dazzling visuals.

We knew we only had a little time to tell this story so we felt that a fast-paced video would suit both the subject, and the social media audience. We planned to show three different people, demonstrating the universality of the experience of receiving a gift. The three different gifts could then also give an idea of the breadth of the range of gifts available from moonpig. We’d use plenty of moopig’s signature pink in the set design, which would be a smart looking home.

This was a fun shoot. We had all three actors on set and tracked the camera through its movements so we could cut between the actors seamlessly, giving the appearance of a continual shot. A champagne gold filter gave the aesthetic a dreamy, soft look, and enhanced the pinks and golds of the set design. Each scene of the gift opening is accompanied by a confetti shower which caught our on-set lighting beautifully and gave a real sense of celebration.

Moonpig and Synima love this video which is full of joy and light. We added some sound effects to the movements in the video which give a boost to the dynamic editing, making it feel like we cover a lot of ground in the 25 second run time. Moonpig used this video across its social media interests to drive traffic to its site and create sales.

Learn more about Synima video and animation services at our New York studio:

155 Water St,
Brooklyn,
NY 11201,
United States
Phone: +1 646-693-0890

https://www.synima.com/video-production-agency-new-york/

or our Los Angeles Studio:

6060 Center Dr Suite 73,
10th Floor,
Los Angeles,
CA 90045,
United States
Phone: +1 424-238-3123

https://www.synima.com/video-production-agency-los-angeles/

#videoproduction #animationproduction #socialmediavideo #digitallearning #AiandVideo

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