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Synect on why content strategy is vital in a digital ecosystem [Video]

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Corporate Marketing Strategy

Synect was Diamond Sponsor of FTE Global – the “CES of Aviation” – which took place in Long Beach, California, on 28-30 October 2024, showcasing its tech around the event, including its smart visual communication tools. In this video interview, Yahav Ran, CEO, Synect, and Montee Fiely, Head of Strategic Engagements, Synect, discuss upgrading from traditional FIDS and legacy digital signage and why content strategy is vital when it’s time to invest in a digital ecosystem.

By replacing legacy digital signage systems with smart, modern content strategies and visual ecosystems, Synect enhances passenger experience, improves accessibility and operations, and helps create better-functioning airports. Its solutions scale from curbside to gate, including common-use check-in, wayfinding, FIDS, security checkpoints, emergency messaging, and more. Synect’s award-winning platforms, Passenger360 and ReadySeeGo, offer scalable visual communication tools for airports of all …

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