Surfer co-founder reveals the ONLY marketing strategy with NO LIMITS [Video]

Surfer co-founder reveals the ONLY marketing strategy with NO LIMITS

What happens when an SEO tool can’t compete in SEO? That’s what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer’s Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland.

In this episode, you’ll learn:

0:00 Intro
01:42 How to excel at product marketing
05:24 Why Surfer does 1:1 onboarding calls (with EVERY client)
12:44 Tracking customer responses to onboarding
22:10 The benefit of educational videos
26:46 Where you should be distributing your webinars
40:11 What the brand got out of redisigning their homepage
59:55 Should you create a brand bible?
1:04:06 Why SaaS certifications are valuable to clients and companies
01:15:55 The secret to making your AI content actually good

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Where to find Tomasz:
LinkedIn: https://www.linkedin.com/in/niezgoda-tomasz/
Website: https://surferseo.com/

Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/