Supercars news: Adderton outlines his next big move [Video]

The Boost Mobile founder recently sold the Australian arm of the business to Telstra in a landmark deal thought to be worth more than $100 million.

The deal has left question marks over Adderton’s future when it comes to the Australian market in general, and his long-standing sponsorship of motorsport in this country.

With no ties to the Boost brand in the US, Adderton has already launched a rival mobile network called MobileX, which he used to back NASCAR cameos for Brodie Kostecki and Will Brown in the last two years.

With the Boost now sold in Australia as well, Adderton is planning to bring MobileX down under as part of his global expansion plans.

“One hundred percent,” he told the KTM Summer Grill.

“I mean, one of the markets I thought that was underserved was broadband. I think that MobileX can play a really big role …