With the campaign “The Return of the Butler,” Tenn demonstrated that creating native content on social media, focusing on relevance for key sector audiences, yields significantly higher levels of interaction and views compared to more corporate product or brand content.
Overall, the campaign achieved impressive results, surpassing previous activations with over 23.6 million impressions, more than 12.9 million views, and over 128,000 interactions.
Furthermore, the combination of organic influencer posts with boosted actions significantly increased the reach of these publications.