Street racing in the DMV area is turning into a high-stakes, money-making venture as social media influencers and organizations profit from viral posts showcasing these illegal events.
Videos of dangerous races are drawing in millions of views across platforms, creating a lucrative business for everyone involved — from drivers to videographers, and even those who simply repost the content.
Fairfax County police issued a stern reminder of the risks, saying, “It’s not worth it,” as they continue to crack down on these reckless displays. Just last week, two drivers responsible for a viral race between a Cybertruck and Lamborghini on Leesburg Pike near Tysons Corner were arrested and charged. They will soon face a judge.
The races aren’t isolated incidents; police say they’re happening regularly and are fueled by social media fame and significant earnings from viral views.
Scott Baradell, CEO of Idea Grove, explained how platforms like TikTok reward these videos based on the number …