Streaming Best Practices for B2C Marketers [Video]

PLAYTV by Brightcove

DESCRIPTION

From social media to online experiences, consumers around the world rely on video to explore brands, learn about products, and ultimately make purchase decisions. Video gives businesses a compelling way to bring products to life and build trust with their audiences. In this episode featuring insights from interviews with a wide range of B2C marketing leaders, a B2C industry expert looks at how leading brands are implementing streaming-first strategies, creating omnichannel video experiences for customers, and driving revenue across the buying journey.

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