Strategies for Content Marketing? | Industrial Sales & Marketing Q&A

In this video, I address a couple of viewer questions on industrial marketing strategies.

First, I discuss the value of pairing blog posts with video content. Whether you’re starting with a blog post or a video, you can easily repurpose one into the other. This strategy, which I call “Vlog to Blog,” allows you to maximize content output by transforming a single piece into various formats, ensuring a broad reach across different platforms.

I also talk about customer-centric approaches in industrial marketing, emphasizing the importance of understanding customer needs and providing valuable resources, like calculators or guides, that help them perform better in their roles. This type of content not only attracts attention but keeps your audience engaged over time.

Time Stamps:
0:00 – Intro
0:15 – Pairing Written and Video Content
5:03 – Testimonial
5:29 – Conclusion

#IndustrialContentStrategy #IndustrialMarketing
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