This week, I’m joined by Stephanie Ferrari and Sheri Kasper of FRESH Communications. Steph and Sheri have built an incredible marketing and communications company over the last eight years.
What started as two dieticians starting a business while in traffic on Route 95, has since grown to a powerhouse marketing firm working with huge brands across the USA, including Swerve sweetener and Kevin’s Natural Foods.
Here’s what we talk about in this week’s episode:
– Why they said yes to every opportunity in the early days
– How they helped small brands grow and be acquired by Pepsi and Mars
– The marketing strategies they use to get clients to the point of acquisition
– How they strategically helped Swerve sweetener expand their brand beyond the keto market and eventually be acquired
– Why you should start small and build up to larger media outlets using a strategic growth strategy
– How they have built a positive culture on their team
– Actively seeking feedback as a leader
Connect with FRESH Communications:
https://freshcommunications.com/
https://www.linkedin.com/company/fresh-communications-inc./
https://www.instagram.com/freshcommunications/
Connect with me:
https://www.nicolehaney.com/
https://www.linkedin.com/in/msnicolehaney/
https://www.instagram.com/itsnicolehaney/
*Please excuse the sound quality on this episode. I was having some mic issues that have now been resolved – and I promise the content is worth listening through my bad mic*