Strategic Marketing for AI Powered Platforms | Ep 2 [Video]

Join Andrew on the WeMarketers Podcast as he interviews Leontien Rutenfrans and Rebecca Hornig from Textmetrics. In this episode, they delve into effective B2B marketing strategies for AI writing tools. They explain how their European base and data protection focus set them apart in the crowded AI market.

The podcast covers partnership-building with ATS systems, leveraging events for lead generation, content strategy involving AI tools, and the importance of human oversight in AI-generated content. Leontien and Rebecca also share tips on handling large marketing tasks within a small team and navigating the evolving landscape of AI technology.

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Timecodes:

00:00 Introduction to WeMarketers Podcast

00:43 Meet the Guests: Leontien Rutenfrans and Rebecca Hornig

01:01 Overview of Textmetrics AI Writing Platform

01:55 Standing Out in the Competitive AI Market

03:14 B2B Marketing Strategies and Partnerships

05:06 Event Strategies and Their Impact

06:42 Content Strategies for AI Products

08:02 Using AI Safely in Content Creation

09:33 LinkedIn and Cold Outreach Tactics

10:57 Managing Marketing with a Small Team

11:45 Advice for Marketers Promoting AI Products

13:00 Blitz Questions: Marketing Superpowers and Tools

15:05 Conclusion and Farewell

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Connect with Leontien Rutenfrans: https://www.linkedin.com/in/leontien-rutenfrans-027257153/

Connect with Rebecca Hornig: https://www.linkedin.com/in/rebeccahornig/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian