In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing.
During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect.
Connect with James Gill on LinkedIn.
www.methodmarketing.org
![How to Reach your Market in a World Ruled by Generative AI How to Reach your Market in a World Ruled by Generative AI](https://img.youtube.com/vi/v7qdIKunAGw/hqdefault.jpg)
How to Reach your Market in a World Ruled by Generative AI
Storytelling for Marketing Success with James Gill [Video]
Categories
![5 Steps to Building an Audience with #Hashtags 5 Steps to Building an Audience with #Hashtags](https://img.youtube.com/vi/8HfN6-ALmN4/hqdefault.jpg)
5 Steps to Building an Audience with #Hashtags