STOP Wasting Money on Old Marketing Strategies! (Do this instead) [Video]

Marketing has come a long way in the last 20 years, with new strategies for reaching and connecting with customers. The days of running expensive newspaper ads with no data are gone—today, marketing is all about small, data-driven tests to find what works.

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00:45 In the early 2000s, brands would take a “product-first” approach, creating their offer first and then pushing it to market. Now, we start with the audience—understanding their needs and frustrations before launching a product.

05:05 Testing is another big change. Instead of going “all-in” with a single campaign, today’s marketers use small tests to gauge response and refine what resonates. By starting with small budgets and iterating, brands can ensure that their final campaigns are targeted and impactful.

07:34 Finally, personal branding has become a huge part of successful marketing. While campaigns once relied on product features alone, today’s most effective campaigns are often led by the founders themselves. This “key person of influence” strategy connects audiences on a deeper level and boosts campaign effectiveness.

09:51 Finally, it’s easier than ever to scale what works. While campaigns were once limited by geography, now a winning message can be shared globally, creating continuous engagement.

Understanding these shifts can help any business move from old-school strategies to approaches that truly engage today’s audience.

Workshop with Daniel – https://bit.ly/kpiw-webinar
Free Lead Generation Software – https://bit.ly/free-score-dp