Every business has its ups and downs, but when it comes to your online reputation, a down can mean a crash. As an agency that specializes in digital marketing in Charlotte, NC, we can say that handling a bad review or two won’t cut it anymore.
Today, a single tweet, an unhappy review, or a misjudged ad can spiral into a full-blown reputation disaster faster than you can type a retraction. So, how do you pump the brakes on these potential pitfalls before they drag your brand through the mud?
First, let’s get real about what’s at stake. Your online reputation is your brand’s currency in the digital marketplace. It influences decisions, sways opinions, and can either be a springboard to success or a stumbling block. That’s why being proactive is more crucial than ever.
Waiting for a disaster to strike before shaping up your online act is akin to putting …