Stop obsessing about reaching everyone with your books. Focus on your people.
“The people on my mailing list, the people who listen to my podcast, the people who are on my sword people platform, the people who show up to my seminars, the people who are already buying my books. Those are my people, and I will do anything for them. I mean, I’ll write them whatever book they want. Someone who finds a book of mine on Amazon when they weren’t specifically looking for me, they’re probably not my person yet. Now, if they buy the book and they like it, they may come onto my platform and become one of my people but until that happens, I am not interested.”
The full interview with Guy Windsor is on The Creative Penn Podcast.