In this video, Allison Felber, VP of Big Red Media at Technology Marketing Toolkit, shares proven strategies to help IT business owners become mini celebrities in their markets through trust-based marketing.
You’ll discover how to position yourself as the go-to authority using both digital and print media. Learn how social media, retargeting ads, Google My Business, and podcasting can build trust with your audience, while print media like magazine covers, self-authored books, and shock and awe boxes can pre-sell your credibility.
0:00 – Welcome & Introduction: Meet Allison Felber
0:17 – Why Becoming a Trusted Authority is Key for IT Business Owners
0:31 – Introduction to Trust-Based Marketing
0:48 – Leveraging Digital Media for Your IT Brand
0:56 – Social Media Presence: Posting Valuable Content
1:26 – Retargeting Ads: Stay Visible Everywhere
1:42 – Google My Business: Build Credibility with Reviews
1:53 – Podcasting: Expanding Your Reach
2:07 – The Power of Print Media in the Digital Age
2:16 – Magazine Covers: Instant Authority
2:30 – Self-Authored Books: The Ultimate Business Card
2:45 – Shock and Awe Boxes: Pre-sell Your Credibility
3:07 – The Core of Trust-Based Marketing: Your Story
3:25 – Conclusion: Become a Mini Celebrity in Your Market
3:32 – Call to Action: Book a Strategy Session
TMT Social Links
LinkedIn – https://www.linkedin.com/company/technology-marketing-toolkit-inc-
Facebook – https://www.facebook.com/TechnologyMarketingToolkit/
Free one-on-one consultation – https://www.itmarketingplan.com/it-marketing-plan-yt/?ID=4543&CLS=itmkplan-yt&CS=itmkplan-yt
In 60 minutes or less we’ll show you how to get in front of more high-quality prospects that WANT your services and are ready to buy.
About Technology Marketing Toolkit:
There is no doubt about it: Robin Robins, and the team at Technology Marketing Toolkit, have helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000+ IT services business owners for two decades, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.