The mountain bike world is shifting and few riders know it better than Remy Metailler. After over a decade of shredding trails, competing at Rampage, and building a massive online following, Remy is stepping into 2025 with a mix of gratitude, uncertainty mand optimism.
Navigating an industry in flux
It’s no secret: the bike industry has faced tough times. The pandemic boom saw skyrocketing demand, but as the world has settled, so too has the market. Brands are grappling with oversupply, tight margins and shifting budgets. For riders like Remy, this means sponsorship deals are getting smaller and expectations are higher. “Marketing budgets have been slashed,” he says. “Athletes and creators are expected to deliver more for less and the competition out there is fierce.”
Yet, Remy doesn’t shy away from reality. “I’ve been fortunate,” he reflects. “Some folks in the industry have lost their jobs completely. Losing sponsors isn’t the same as losing your …