Split Personality Social: Mastering Content for Multiple Audiences [Video]

When it comes to social media in the hospitality industry, most brands face a unique challenge. Your content needs to speak to both potential business partners and event planners who book large venues and contracts, while also appealing to individual guests who’ll actually stay at your property or dine in your restaurant.

It’s like running two different marketing campaigns simultaneously – one focused on ROI and business value, the other on experiences and emotions. How do you strike that perfect balance without diluting your message or confusing either audience?

If you’re wrestling with this challenge in your hospitality marketing, you’re not alone. And that’s exactly what we’re diving into today.

Here to help us master this balancing act is Michelle Fan, an innovative social media strategist who’s revolutionizing dual-audience content at FELFEL. Michelle has mastered the art of creating content that resonates with both corporate decision-makers and individual consumers, leading successful campaigns for prestigious hospitality clients including Major League Soccer venues and Equinox hotels. Her unique approach to multi-audience content has transformed how these organizations connect with their various stakeholders, and today she’s going to share her winning strategies with us.