South Press Coffee announces rebrand amid sustainability issues [Video]

KNOXVILLE, Tenn. — South Press Coffee in South Knoxville is undergoing a rebrand following business sustainability issues. Joslynn Fish, the shop’s owner, said the shop had seen changes over the past few months that deemed it necessary. 

“We really started seeing a change a couple of months ago,” said Fish. “First, with increased cost of doing business not just in the goods that we use, but also just a decline in foot traffic.” 

Fish spoke with other small business owners in Knoxville and she said they are experiencing the same issue. 

“It seems to be a theme kind of across the board, we aren’t the only people experiencing this. In the last couple weeks we’ve hit this tipping point where I had to make a decision to either ask for help …