SOSTAC® Explained: Step-by-Step Guide to a Perfect Digital Marketing Strategy in 2024 [Video]

We’re delving into the SOSTAC® model for creating a digital marketing plan, using a case study example for a digital marketing company. 📊

🔍 Situation Analysis
We’ll kick off with a thorough analysis of the current market, competition, and customer base. Yes, that involves a PESTLE analysis. Check out our PESTLE analysis here – https://youtu.be/43A4yOW09JI
– you’re welcome 😉

🎯 Objectives
Next, we’ll set some SMART objectives to guide our cunning strategy. For example, increasing our social media marketing client base by 25% in the next quarter. Ambitious? Perhaps. Achievable? Absolutely. Need more help with your SMART goals? Check out – https://youtu.be/AE0-WVfedAA

📈 Strategy
With our lofty objectives in mind, we’ll define our strategy. In our example, we’re focusing on targeted social media ads and influencer partnerships. Because why not?

📋 Tactics
Here’s where we get into the nitty-gritty details of our master plan: running ads on Facebook and Instagram, and collaborating with influencers. Riveting stuff.

🛠 Action
It’s time to put the plan into action. We’ll set up our ads and start our influencer collaborations. This stage requires meticulous resource allocation and timeline management. Try to contain your excitement.

📊 Control
Finally, we’ll monitor and evaluate our plan’s effectiveness. We’ll track KPIs, measure engagement, and adjust tactics as needed to ensure we’re actually getting somewhere. It’s like a reality check, but with spreadsheets.

For those craving more detail, we highly recommend PR Smith’s “SOSTAC® Guide To Your Perfect Digital Marketing Plan”. Links all below. It’s quite the page-turner.

Thank you for watching! If you found this helpful (or even mildly entertaining), please like, subscribe, and leave a comment with any further reading recommendations. See you in the next video! 😊

Links from the video:
Get your FREE SOSTAC® downloadable template – https://digisparq.co.uk/wp-content/uploads/2024/07/SOSTAC-Template.docx

More details – https://prsmith.org/sostac/

SOSTAC® Guide To Your Perfect Digital Marketing Plan by PR Smith – https://amzn.to/3YxX96z

The New Rules of Marketing and PR by David Meerman Scott- https://amzn.to/3WziWco

Digital Marketing Strategy by Simon Kingsnorth – https://amzn.to/3SiTgyg

Digital Marketing Excellence by Dave Chaffey and PR Smith – https://amzn.to/46dJROd

Digital Marketing Analytics by Chuck Hemann and Ken Burbary – https://amzn.to/4cTse8O

Whether you’re a small business owner or a digital marketer, these insights are invaluable for staying ahead in the competitive online landscape. Don’t miss out on this game-changing information! 🔔

Subscribe for more tips on mastering SEO and social media! 👍 Like this video if you found it helpful! 💬 Comment below with your thoughts or questions!

Timestamps for this SOSTAC® Explainer Video:
0:00 SOSTAC explained with case study
0:53 Situation Analysis in SOSTAC model
3:06 Objectives explained in SOSTAC plan
4:49 Strategy SOSTAC business model
6:20 Tactics explained in SOSTAC planning
8:09 Action taking in SOSTAC business plan
9:15 Control step by step in marketing planning for your business SOSTAC

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Top 3 Marketing Books you NEED!
1. Marketing Management and Strategy – Peter Doyle – https://amzn.to/49XuSc2
2. Digital Marketing Excellence – D Chaffey and PR Smith – https://amzn.to/48BP1mS
3. Blue Ocean Strategy – W. Chan Kim and R Mauborgne – https://amzn.to/48Cl5qw
Check out WHY right here:
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This video is not sponsored but I may receive commission to fund my coffee addiction on any links in the description.

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