We have an update on the Snoop Dogg viral ad from earlier this year.
Fresh off his Olympic hosting duties, Snoop Dogg has reunited with Solo Brands for a new campaign called Blunt Marketing. (See what they did there? In case you didn’t know, Snoop is the world’s most famous marijuana aficionado.)
Is this campaign different than the one that influenced the CEO’s departure in 2024? Yes, it is.
Solo says it’s learned its lesson and is focused on the right thing — sales.
But has Solo really turned over a new leaf?
We asked CMI’s chief strategy advisor, Robert Rose, what he thinks and how you can learn from these bookended campaigns when constructing your next marketing initiatives. Watch or read on for his take.
Great campaign influences CEO departure
In January, I opened my video on Snoop Dogg and Solo with a quote from my good friend Michael Brenner: “Behind every piece of bad content is an executive who asked for it.”
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