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Social media platform Bluesky attracts millions in Brazil after judge bans Musk’s X [Video]

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Corporate Business Marketing

Brazil’s recent ban of Elon Musk’s social media platform X has boosted the profile of its smaller rival, Bluesky, as people search for alternatives to voice their opinions.

Bluesky said in a post that it had attracted two million new users in a span of a week, and the app appeared to be experiencing some problems on Wednesday, with several users reporting an outage.

“There will almost certainly be some outages and performance issues,” Bluesky developer Paul Frazee said in a post, adding, “We’ve never seen traffic like this. Hang with us!”

On Saturday, the company also said that users from Brazil were setting new all-time highs for activity.

The reported uptick in the platform’s traffic comes after a Brazilian Supreme Court justice ordered a nationwide suspension of the X platform on Friday. A Supreme Court panel affirmed the ruling on Monday. 

Predating the ban, X indicated it would not complywith court orders in Brazil concerning its content moderation …

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