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Social media influencers are hitting the DNC. Can they bring the youth vote? [Video]

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Corporate Marketing Strategy

For the first time in its history, the Democratic National Convention has opened its doors to social media influencers, and with them, millions of online followers as the party tries to reach younger voters. 

The organizers say the decision to give creators press credentials enables them to reach Americans at the event and beyond. The convention committee credentialed over 200 influencers to attend in-person, according to a spokesperson.

Social media influencer “V” Spehar is seen on the convention floor before the Democratic National Convention Monday, Aug. 19, 2024, in Chicago. Brynn Anderson / AP

A source familiar with the programming said there would be special appearances from different influencers each night including Deja Foxx, Nabela Noor, Carlos Eduardo Espina, Olivia Julianna and John Russell.

“Bringing creators to our convention will multiply our reach and ensure that everyone can witness democracy in action,” said Cayana Mackey-Nance, director of digital strategy for the Democratic National Convention Committee. 

Kalen …

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