A new social media campaign was launched on Friday with the hope of drawing more people back to Oakland.
The “Oakland Is Better In Person” campaign hopes to change the narrative, highlight the city’s culture and businesses, and promote why it’s a beautiful place to live, work and visit.
“How can we start owning our own narrative? What can we do to start building us forward and bringing people out who have been discouraged by crime or whatever the reasons are that they don’t come out and patronize businesses as much anymore?” said Charlese Banks, owner of The Town Experience.
To tell the city’s unique stories, Banks is partnering with business districts and using social media to share stories from the establishments’ owners and have residents tell why they think Oakland is better.
According to Banks, the hope is that pushing their messages on social media will encourage people to …