Ledger Bennett’s Jamie Bailey profiles a new approach to shore up marketing strategy and campaigns, inspired by Japanese industrial design.
‘25 challenges B2B marketers will face in 2025’. ‘The big problem for B2B marketers’. ‘Why it’s harder than ever to do B2B marketing’.
We’ve all seen headlines like these. But the truth is, B2B marketers don’t need to be told about the problems they’re facing. They need solutions. Sometimes that means looking for answers in unexpected places.
Enter the Japanese concept of Kaizen.
The elephant in the room
Misaligned teams are among the main reasons why B2B marketers struggle to move projects forward.
Sometimes, it can feel like sales, marketing, product, and customer service teams all have different ideas of the ideal customer and their needs. That’s bad news for your revenue, and that could be down to siloes, poor communication, or simply a lack of resources.
So how can you bring teams together, united for the greater good of revenue …