SNCF Voyageurs unveils 25 new visual identities as part of dynamic rebrand [Video]

PARIS, FRANCE – SNCF Voyageurs, a subsidiary of the government owned French railway company SNCF Group is redefining what it is to have a brand identity. As a subsidiary of the SNCF Group, it serves over 5 million passengers daily across France. Despite its vast reach, the 2020 established brand has struggled with recognition, often overshadowed by its parent company’s other divisions. The challenge: how to unveil a distinct identity that resonates with a diverse audience of travelers.

In collaboration with creative agency ROSA PARIS, SNCF Voyageurs broke away from the conventional blueprint of corporate branding. SNCF Voyageurs embraced its essence: a brand shaped by the vibrant diversity of its passengers and opted for a more dynamic branding away from the typical rigidity of transport companies.

This reimagined identity celebrates inclusivity with 25 unique logos designed to reflect the individuality of the people who travel by train every day. Drawing on precise insights from Converge, …