SMEs need to step up their online business ahead of Christmas [Video]

An Post has published its annual eCommerce Index to highlight how Irish SMEs can do more for their customers.

The Index reveals that convenience (72%) is the key driver for online purchases and 40% of all online ordering is through retailer social media or marketplace websites and apps. 

The Get Ready for Peak Guide outlines where and how consumers are spending online, their propensity to support Irish businesses and how purchase types vary depending on seasonality.

There are warning signs for Irish SMEs in the market as global players are setting eCommerce expectations on convenience and customer experience.

58% of consumers said they would make more online purchases if guaranteed delivery dates were available.

The research shows the opportunity that exists for Irish SMEs to maximise their eCommerce offering during the main selling window from October to December.

52% stated they would prefer to support Irish businesses during this period and 32% did not want to pay import charges on …