SmartSites Featured In Klaviyo’s Article About Improving Average Email Click-Through Rates [Video]

This article, Improve Your Average Email Click-Through Rates: Tips + Benchmarks By Industry From Q1 2022, was published on Klaviyo on May 4, 2022. SmartSites’ CRO Operations Manager, Ashley Ismailovski, was quoted in the article for an insight she had shared on crafting effective subject lines.

What are Email Click-Through Rates?

Click-through rate (CTR) is an important metric for evaluating your overall email marketing performance. Additionally, clicks, opens, and deliverability are factors that affect email click rates. CTRs of emails are typically calculated by the number of subscribers who have clicked on at least one link in an email marketing campaign. Simply divide the number of clicks by the number of emails you have sent to get the CTR.

What is a Healthy Email Click-Through Rate?

The average eCommerce email CTR is approximately 3.62%, especially for brands on Klaviyo. It is important to note that this rate varies from email to email. According to Klaviyo, automated emails and workflows (i.e., flows) achieved a …