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Small businesses brace themselves for potentially disruptive TikTok ban [Video]

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Corporate Business Marketing
FILE – A TikTok sign is displayed on top of their building in Culver City, Calif., on Dec. 3, 2024. (AP Photo/Richard Vogel, File) (Richard Vogel, Copyright 2024 The Associated Press. All rights reserved.)

A looming TikTok ban could affect the millions of small businesses that use the short-video social media app to help them grow their business.

Desiree Hill, owner of Crown’s Corner Mechanic in Conyers, Georgia, started her business solo as a mobile mechanic. Sharing videos of her work on TikTok helped spread the word and she became so popular she was able to open a 9,000 square foot brick and mortar shop with five employees 18 months ago.

“Every day I get at least two to three customers that have seen me on TikTok, watched my videos and wanted to become a customer,” she said.

Though TikTok has been around only since 2016, small business owners use the platform in a …

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