http://www.LouBortone.com presents…
Finding Your Video Marketing Sweet Spot: Truth #4
Join Lou as he unveils the fourth sacred truth of video marketing: the importance of discovering your video sweet spot. Learn how to identify the perfect blend of your favorite video style and the best platform to connect with your target audience. Whether it’s Facebook Live, YouTube Shorts, or Instagram Reels, finding your sweet spot will improve your video success. Plus, get a practical action step to help you determine your ideal video style and platform. Tune in for more marketing insights!
00:00 Introduction to Video Marketing Truths
00:08 Understanding Your Video Sweet Spot
00:34 Finding Your Ideal Video Style and Platform
01:07 Action Steps for Video Success
01:14 Conclusion and Next Steps
#videomarketing #video #videogodfather
If Don Vito Corleone, Marty Scorsese and Jerry Seinfeld got together to make an AI baby, you might end up with Lou Bortone. Lou is known as The Video Godfather, and is Consigliere to some of the brightest names in digital marketing. He’s a video marketing expert, an author, speaker, and host of “The Godfather Podcast.” Prior to becoming a “videopreneur.” Lou spent more than 20 years in the television business (before being run out of Hollywood!) Lou is also a father to twins, a rescuer of Pugs, and an expert at Italian curses.
Check out this crazy cool “Zoom Killer” platform at:
https://loubortone.beekonnected.com/
Find Lou on:
LinkedIn: https://www.linkedin.com/in/loubortone/
Facebook: https://www.facebook.com/lou.bortone/
YouTube: https://www.youtube.com/@LouBortoneVideo
Instagram: https://www.instagram.com/loubortone/
X – https://twitter.com/loubortone
Videos and tips by Lou Bortone, author of “Video Marketing Rules!” Get your book or FREE CHAPTER at http://www.loubortone.com/book
My Video Gear Picks:
Webcam: Lumina HD webcam – https://amzn.to/47DY4nH
Microphone: Shure MV7 USB Microphone – https://amzn.to/3SSr6uZ
Lighting: GVM LED Lights – https://amzn.to/3GuLjQp
Green Screen: Elgato Portable Green Screen: https://amzn.to/47rPXKO
Teleprompter: Glide Gear TMP 100 – https://amzn.to/3SRXHB1
Amazing interactive whiteboard! https://vibe.us/referral/share/?person=loubortone&type=business
I’m Lou Bortone the creator of the Loyalty Lens Methodology and I help entrepreneurs and small business owners build loyalty and lifelong customers using strategic video marketing.
I’ve been involved in television and video all my life. I’ve seen and done it all, from local TV to national cable networks and movie studios. Maybe that’s why people refer to me as The Godfather of Video Marketing.
As your Video Consigliere, I serve as your strategic advisor, guiding you on how to utilize video effectively to create a community of loyal followers who are invested in your message. Video isn’t just a medium; it’s a powerful storytelling tool that can bring your message to life, engage your audience on a deeper level, and build a sense of community and loyalty around your brand.
Since the Pandemic, I have developed a revolutionary, new approach to video marketing called “The Loyalty Lens™.” This proprietary methodology focuses on creating specific types of videos that connect, captivate, and convert.
Connect: The Loyalty Lens™ is a three-phase process that begins with the “connect” videos. These initial videos serve as the bridge between you and your audience, establishing a foundation of trust and rapport. By engaging viewers on a personal level, these videos lay the groundwork for long-term relationships.
Captivate: Next comes the “captivate” phase, where the true power of video shines. Through captivating storytelling and compelling content, these videos leave a lasting impression on your audience. These videos keep you top of mind and establish you as the go-to expert in your niche. By speaking directly to their needs and desires, you solidify your position as a trusted source of information and inspiration.
Convert: Finally, the “convert” phase is where the magic happens. These videos serve as the catalyst for action, transforming viewers into loyal followers, customers, and fans. With a clear call to action, you guide your audience towards the next step in their journey with you.
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