Six Sacred Video Marketing Truths Truths

http://www.LouBortone.com presents…

Sacred Truth #5 of Video Marketing: The Power of Repurposing Content

In this episode, we dive into the fifth key principle of video marketing: repurposing your existing content. With an overwhelming amount of content online, the only way to stand out is by transforming your current assets, such as blog posts, articles, and podcasts, into engaging videos. Learn how to break through the noise by utilizing AI to recycle and revitalize your content into a variety of video formats, like YouTube Shorts and promo clips. Today’s action step encourages you to repurpose longer videos or webinars into shorter clips. Tune in tomorrow for another sacred truth of video marketing.

00:00 Introduction to the Six Sacred Truths of Video Marketing
00:08 The Power of Repurposing Content
00:47 Using AI to Enhance Content Repurposing
01:06 Action Steps for Effective Video Marketing
01:15 Conclusion and Next Steps

#videomarketing #video #videogodfather

If Don Vito Corleone, Marty Scorsese and Jerry Seinfeld got together to make an AI baby, you might end up with Lou Bortone. Lou is known as The Video Godfather, and is Consigliere to some of the brightest names in digital marketing. He’s a video marketing expert, an author, speaker, and host of “The Godfather Podcast.” Prior to becoming a “videopreneur.” Lou spent more than 20 years in the television business (before being run out of Hollywood!) Lou is also a father to twins, a rescuer of Pugs, and an expert at Italian curses.

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Videos and tips by Lou Bortone, author of “Video Marketing Rules!” Get your book or FREE CHAPTER at http://www.loubortone.com/book

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Webcam: Lumina HD webcam – https://amzn.to/47DY4nH

Microphone: Shure MV7 USB Microphone – https://amzn.to/3SSr6uZ

Lighting: GVM LED Lights – https://amzn.to/3GuLjQp 

Green Screen: Elgato Portable Green Screen: https://amzn.to/47rPXKO

Teleprompter: Glide Gear TMP 100 – https://amzn.to/3SRXHB1

Amazing interactive whiteboard! https://vibe.us/referral/share/?person=loubortone&type=business

I’m Lou Bortone the creator of the Loyalty Lens Methodology and I help entrepreneurs and small business owners build loyalty and lifelong customers using strategic video marketing.

I’ve been involved in television and video all my life. I’ve seen and done it all, from local TV to national cable networks and movie studios. Maybe that’s why people refer to me as The Godfather of Video Marketing.

As your Video Consigliere, I serve as your strategic advisor, guiding you on how to utilize video effectively to create a community of loyal followers who are invested in your message. Video isn’t just a medium; it’s a powerful storytelling tool that can bring your message to life, engage your audience on a deeper level, and build a sense of community and loyalty around your brand.

Since the Pandemic, I have developed a revolutionary, new approach to video marketing called “The Loyalty Lens™.” This proprietary methodology focuses on creating specific types of videos that connect, captivate, and convert.

Connect: The Loyalty Lens™ is a three-phase process that begins with the “connect” videos. These initial videos serve as the bridge between you and your audience, establishing a foundation of trust and rapport. By engaging viewers on a personal level, these videos lay the groundwork for long-term relationships.
Captivate: Next comes the “captivate” phase, where the true power of video shines. Through captivating storytelling and compelling content, these videos leave a lasting impression on your audience. These videos keep you top of mind and establish you as the go-to expert in your niche. By speaking directly to their needs and desires, you solidify your position as a trusted source of information and inspiration.
Convert: Finally, the “convert” phase is where the magic happens. These videos serve as the catalyst for action, transforming viewers into loyal followers, customers, and fans. With a clear call to action, you guide your audience towards the next step in their journey with you.

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