Should Consultants Do Social Media Marketing? [Video]

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Should Consultants Do Social Media Marketing?

In today’s podcast episode 89, Russell Pearson discusses the effectiveness and challenges of social media marketing for consultants. He emphasizes the importance of using social media to foster genuine conversations rather than trying to go viral. Russell explains that platforms like LinkedIn and Facebook can be valuable for connecting with potential clients, but they need to be used strategically. He also highlights the significance of knowing, liking, and trusting in client relationships, and how social media can facilitate this process. Lastly, Russell shares insights on positioning yourself as an expert and ensuring your social media efforts translate into meaningful engagements and business opportunities.

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