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‘Severance’ Cast Promotes Season 2 in Character at Grand Central Station [Video]

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Corporate Marketing Strategy

Severance is sharing an exclusive peek into their severed office.

The acclaimed Apple TV+ series deployed an unlikely marketing tactic ahead of its second season — which premieres on Friday, Jan. 17. The series cast Adam Scott, Britt Lower, Zach Cherry, Tramell Tillman and Patricia Arquette all gathered as their respective characters Mark Scout, Helly Riggs, Dylan George, Seth Milchick and Harmony Cobel at Grand Central Station on Tuesday, Jan. 14.

Several social media users posted videos of the installment and documented the cast portraying their characters in their makeshift office space in the center of the train station. 

AppleTV+ also shared a series of photos of the event to the streaming platform’s official Instagram and TikTok accounts. 

Along with the cast appearing at the N.Y.C. station, series director and executive producer Ben Stiller supported the event. There, the Emmy winner, 59, took photos and videos of the cast in the enclosed office space as onlookers watched.

Several fans commented …

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