SEO Mind Games: Decode Searcher Bias for Content Success | Garrett Sussman | MozCon 2024 [Video]

Discover how searcher bias influences SEO with this free talk from the MozCon 2024 Video Bundle. If you find it valuable, get the entire bundle for more SEO insights: https://mz.cm/3zZMRBF

Garrett Sussman explores the psychology of searchers and how confirmation bias affects your content strategy.

From common queries like “Is coffee good for you?” to the nuances of conversational search, Garrett examines how biases shape interactions with Google’s Search Generative Experience and the broader search ecosystem.

Join Garrett on this journey into the minds of searchers and gain actionable strategies for creating the content your audience is searching for.