Semrush’s Acquisition Reinforces the Value of Owned Media [Video]

It looks like Semrush took notes on CMI’s advice that the best way to launch a content marketing platform is to acquire one.

The search engine software provider acquired Third Door Media, which owns and operates properties that include Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot.

Semrush’s acquisition of the company with digital publications and events stands as one of the most meaningful content acquisitions in some time. So, we asked CMI’s chief strategy advisor, Robert Rose, for his take. Read on or watch this video for his insight:

Semrush bucks the trend of languishing interest in owned media

In modern marketing, this is the right way to go.

Over the last year, I’ve seen a pullback in owned media property launches. The decline in organic search traffic, social media competition for eyeballs, and bigger walled gardens have discouraged brands from embracing the classic idea of marketing as a publisher.

Ironically, an SEO company …