Selleys makes it work in new campaign [Video]

Dan Smith: ‘This campaign is a testament to the strength of Selleys as a brand, and we look forward to building on this momentum and continuing our work with the Selleys team to win over tradies’ trust.’

Selleys and Howatson+Company have launched a new campaign aimed at tradies and demonstrating the product’s ability to handle tough jobs.

The campaign leverages the iconic line “If It’s Selleys It Works” and takes the brand beyond the DIY world and into the realm of tradies – ingenious professionals and masters of their craft who don’t settle for just any product on the job.

The spot, shot by Michael Hili (FINCH), features two tradies dangling in a high-pressure, high-altitude scenario, casually bantering as they apply Selleys to the job.

“Our aim is to super-charge our next stage of growth and get more tradies exploring the depth of the Selleys portfolio,” Livia McKenzie, …

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