See how The Sims reignited an artists creative spark [Video]

What if there were a way to create inspiration … out of a blank canvas?

Not talking about the tangible finished product, or even a brainstorm. We’re talking about the moment when you realize that you’re really onto something. The little detail that makes you see, let’s say, a canvas or an empty room or a blank page in a new way. It’s the moment you find your “spark,” if you will.

That is exactly what The Sims and Amazon Ads Brand Innovation Lab set out to do when developing the Not Creative docuseries, which follows the story of Amanda Maryanna, an up-and-coming content creator and filmmaker who needed an extra boost of inspiration when it came to exploring her own imagination. With the help of three established creatives who found their own spark through The Sims, the three-part series explains how The Sims is still inspiring and shifting culture almost 25 years after its release.

For anyone who has ever dabbled on …