Scaling a Marketplace Through Founder-Led Growth | David Ciccarelli – CEO & Founder of Voices.com [Video]

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In this “Lessons” episode, David Ciccarelli, CEO & Founder of Voices.com, shares his experience in scaling a marketplace, addressing early challenges and strategies that drove long-term success. He dives deep into overcoming the classic “chicken and egg” problem of balancing supply and demand while highlighting the importance of founder-driven outreach.

Overcoming the Chicken and Egg Problem: David explains how he and his co-founder tackled the critical issue of building both supply (talent) and demand (clients) for their marketplace. They took a balanced approach—David focused on cold-calling clients, while his co-founder built relationships with talent—creating a foundation for sustainable growth.

Founder-Driven Outreach: David emphasizes the impact of personal outreach, particularly in the early stages. He shares the importance of making those initial, unscalable moves—like cold-calling 10,000 potential clients over five years—before transitioning to more scalable methods, such as online advertising.

Do Only What You Can Do: A key lesson David shares is for founders to focus on tasks that only they can accomplish. Whether it’s leading the vision, training new employees, or engaging investors, founders should prioritize their unique value to the business and let others handle tasks that can be delegated.

➡️ Show Links
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YouTube: https://youtu.be/4C0y2Oho5mk
Apple: https://podcasts.apple.com/us/podcast/david-ciccarelli-ceo-founder-of-voices-com-how-to/id1484783544?i=1000542655132
Spotify: https://open.spotify.com/episode/64iCtTb3UGm6JneBNC0zMo?si=e717aa06e1fb437b

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