‘Sanitary pad scandal’ exposes China’s deep-rooted discrimination against women [Video]

Standing up for their rights, millions of Chinese women have launched a major social media campaign against the quality and shrinking size of sanitary pads available in the country – an issue that has bothered them for long but was always swept under the carpet citing the long-held social taboos related to menstruation.

The so-called ‘sanitary pad scandal’ has gone viral on the Chinese social media platforms like Weibo, Red and Douyin with some videos generating over 200 million views.

Since last month, several feminist activists have taken to task major sanitary pad brands in China, accusing them of “exploiting loopholes” in the rules on the length of sanitary napkins in order to reduce costs and pursue higher profits while sacrificing the interests of consumers.

Their anger knew no bounds when some leading manufacturers responded with a “buy if you like” statement that eventually led to consumers taking to social …